If you’re considering using ManyChat for your business, understanding ManyChat pricing is essential to make sure you’re choosing the right plan for your needs. With different tiers and features available, it can be challenging to navigate through the options and find the best value for your business. In this guide, we’ll break down the pricing plans, compare their features, and help you understand what you’re getting at each level so you can make an informed decision that fits your budget and goals.

Table of Contents
Introduction
When it comes to automating customer communication and enhancing user engagement, ManyChat stands out as one of the most popular chatbot platforms. Designed to work seamlessly with platforms like Facebook Messenger, Instagram, and WhatsApp, ManyChat helps businesses streamline their interactions with customers while saving time and resources.
But what about ManyChat pricing? With multiple plans and features, understanding its pricing structure is key to choosing the right option for your needs. Whether you’re a small business exploring free tools or a growing enterprise in need of advanced features, this guide will break down the costs, benefits, and value of each ManyChat plan.
Keep reading to uncover the details about ManyChat pricing tiers, what each plan offers, and how to decide which one suits your business best.


Pricing Tiers Overview
ManyChat offers a range of pricing tiers designed to cater to different types of users, from small businesses to larger enterprises. Understanding the structure of ManyChat pricing can help you identify which plan aligns with your goals and budget.

Free Plan
The free plan is a great starting point for individuals and small businesses looking to exploreManyChat pricing basic features. With this plan, you can build and deploy chatbots with limited functionality, making it suitable for testing or managing a small audience. However, the free plan includes ManyChat branding and may lack advanced tools.
Pro Plan
The Pro plan is the most popular option, offering scalable solutions for businesses that require advanced features like analytics, integrations, and unlimited broadcast options. ManyChat pricing for this plan is determined by the number of active subscribers, making it a flexible choice for businesses of various sizes.
Custom Plan
For larger organizations or businesses with unique needs, ManyChat offers a custom plan. This option provides tailored pricing and features, including dedicated support and more extensive integration capabilities.
Each ManyChat pricing tier has its own set of features and limitations, allowing users to choose based on their current needs while offering room to scale as their business grows.

Comparison of Subscription Plans
When evaluating ManyChat pricing, it’s essential to compare the available subscription plans to determine which offers the best value for your business needs. Here’s a breakdown of how the Free, Pro, and Custom plans stack up against each other:

1. Free Plan
- ManyChat pricing Cost: $0 per month.
- Features:
- Basic chatbot tools.
- Limited subscriber capacity.
- ManyChat branding included.
- Access to essential integrations with platforms like Facebook Messenger.
- Best For: Small-scale users or beginners exploring chatbot capabilities.
2. Pro Plan
- ManyChat pricing Cost: Starts at $15 per month, with pricing increasing based on the number of subscribers.
- Features:
- Advanced automations and analytics.
- Unlimited audience segmentation.
- Support for SMS and email campaigns.
- No ManyChat branding, allowing for more professional use.
- Integration with additional platforms like Instagram and WhatsApp.
- Best For: Small to medium-sized businesses looking to scale and enhance customer engagement.

3. Custom Plan
- ManyChat pricing Cost: Tailored pricing based on specific business requirements.
- Features:
- Dedicated account management.
- Enterprise-grade tools and API access.
- Full customization of features and integrations.
- Priority support and onboarding assistance.
- Best For: Large enterprises or businesses with unique, high-volume needs.
Key Differences
- Branding: The Free plan includes ManyChat branding, while the Pro and Custom plans do not.
- Subscriber Limits: The Free plan has limitations, while the Pro and Custom plans are scalable.
- Advanced Features: Tools like SMS, email campaigns, and multi-channel integrations are exclusive to Pro and Custom plans.

Features and Value by Plan
The value of ManyChat lies in its ability to provide robust automation tools tailored to businesses of all sizes. Each plan offers a unique set of features, allowing users to choose an option that meets their needs and budget. Below is a detailed breakdown of the features and value provided by each plan, helping you better understand ManyChat pricing.
1. Free Plan Features and Value
- Features:
- Basic chatbot creation and deployment.
- Limited subscriber capacity (up to 1,000 contacts).
- ManyChat branding on chatbots.
- Access to core integrations, including Facebook Messenger.
- Value:
- Great for startups and individuals testing chatbot functionality.
- Ideal for learning the platform before committing to a paid plan.
2. Pro Plan Features and Value
- Features:
- Unlimited broadcasts and audience segmentation.
- Advanced automations and analytics for in-depth customer insights.
- Multi-channel support, including Instagram, WhatsApp, SMS, and email.
- Removal of ManyChat branding for a professional appearance.
- Access to premium templates and tools.
- Value:
- Provides significant return on investment for businesses looking to automate customer engagement.
- Scales seamlessly with subscriber growth, making it cost-effective for businesses of various sizes.
3. Custom Plan Features and Value
- Features:
- Fully customizable solutions tailored to specific business needs.
- Access to enterprise-level tools, API integrations, and advanced security.
- Dedicated account management and priority support.
- Value:
- Designed for enterprises handling high volumes of customer interactions.
- Offers flexibility and personalized features for large-scale operations.
Evaluating the Value
- Scalability: The Pro plan is particularly valued for its ability to scale with your subscriber base.
- Customization: The Custom plan stands out for businesses with unique requirements, providing tailored solutions.
- Affordability: The Free plan provides significant value for startups and freelancers who are just starting out.

User Limitations
Understanding the limitations of each plan is crucial when evaluating ManyChat pricing. While ManyChat offers a range of powerful features, certain restrictions apply depending on the plan you choose. Here’s a breakdown of the key user limitations across the Free, Pro, and Custom plans.
1. Free Plan Limitations
- Subscriber Cap: Limited to 1,000 active subscribers, which can restrict growth for businesses aiming to scale.
- Branding: Includes ManyChat branding on all chatbots, which may not look professional for client-facing businesses.
- Restricted Features: Advanced tools like SMS campaigns, email integrations, and detailed analytics are unavailable.
- Single Channel: Primarily supports Facebook Messenger, with limited access to other platforms.
2. Pro Plan Limitations
- Scaling Costs: ManyChat pricing increases as the number of active subscribers grows, which can lead to higher monthly expenses for rapidly expanding businesses.
- Subscriber Count Tiers: While more flexible than the Free plan, businesses with very high subscriber counts may find costs add up quickly.
3. Custom Plan Limitations
- Complexity of Setup: Tailored features may require time and resources for setup, which could be a challenge for some organizations.
- Higher Cost Threshold: Pricing is customized, making it less predictable and often more expensive than standard plans.
General Limitations Across Plans
- Learning Curve: While ManyChat is user-friendly, building advanced chatbots and automations requires time and training.
- Channel-Specific Limits: Features and functionality can vary across different platforms like Instagram, WhatsApp, and SMS, depending on the chosen plan.

Channel Integrations
One of the standout features of ManyChat is its ability to integrate with multiple messaging platforms. This flexibility allows businesses to engage with customers across various channels, streamlining communication and expanding reach. In this section, we’ll explore the ManyChat pricing and how it relates to channel integrations across the different plans.
1. Free Plan Integrations
The Free plan offers limited access to channel integrations, primarily focusing on Facebook Messenger. This is ideal for businesses using Facebook to communicate with customers, but it may be restrictive for those who want to use other platforms.
- Supported Channels: Facebook Messenger.
- Limitations: No access to Instagram, WhatsApp, or SMS.
2. Pro Plan Integrations
The Pro plan unlocks integrations for a wider range of platforms, including Instagram, WhatsApp, and SMS. This expanded support allows businesses to engage customers on the channels they prefer, making it ideal for multi-channel marketing and customer support.
- Supported Channels: Facebook Messenger, Instagram, WhatsApp, SMS, and email.
- Advanced Features: You can send messages, run automations, and manage customer interactions across all supported platforms without limitations.
3. Custom Plan Integrations
For businesses on the Custom plan, integrations are highly customizable to meet specific needs. ManyChat offers API access for more advanced integrations and can be tailored to integrate with additional platforms or third-party tools.
- Supported Channels: All channels from the Pro plan, plus custom integrations (e.g., web chat, custom CRMs).
- Advanced Features: Full API access and dedicated support for integrating other software or services.
Benefits of Multi-Channel Integration
- Broader Reach: Engage customers on their preferred platforms (Instagram, WhatsApp, SMS, etc.), increasing conversion rates and customer satisfaction.
- Consistency: Maintain consistent communication across all channels, ensuring a seamless customer experience.
- Data Synchronization: Integrate with CRM systems and other tools to synchronize data and improve marketing efforts.

Additional Costs
While ManyChat pricing is transparent for its core plans, there are additional costs to consider, especially as you scale or use advanced features. These extra costs are often related to usage beyond the limits of the standard plans, such as SMS messages, email campaigns, or additional integrations. Here’s a breakdown of the potential extra charges you may encounter when using ManyChat.
1. SMS and Email Costs
One of the main additional costs for businesses on the Pro or Custom plans is SMS and email usage.
- SMS Messages: ManyChat charges per SMS message sent, and the rate can vary depending on your country and the volume of messages you send.
- Email Campaigns: While the Pro plan includes basic email features, sending a high volume of emails may incur extra charges based on the number of messages sent or contacts reached.
2. Additional Subscriber Costs
The Pro plan is priced based on the number of active subscribers you have. If your subscriber base exceeds the threshold included in your plan, you’ll incur additional charges.
- Pro Plan ManyChat pricing Tiers: Costs increase as the number of active subscribers grows, so businesses with large audiences may face higher monthly fees.
- Custom Plan ManyChat pricing: For larger businesses with millions of subscribers, the cost may vary based on the custom pricing structure.
3. Advanced Integrations and Add-ons
While ManyChat pricing offers a robust set of integrations, certain advanced integrations or add-ons may come with extra costs.
- CRM Integrations: If you need to integrate ManyChat with a custom CRM or additional third-party services, there may be fees associated with API access or development.
- Premium Features: Features like custom branding, advanced analytics, and white-labeling often incur extra fees for businesses on the Pro or Custom plans.
4. Priority Support and Account Management
For businesses on the Custom plan, priority support and dedicated account management are available, but they come at an additional cost.
- Dedicated Support: Premium support services for rapid troubleshooting and hands-on guidance are available for an extra fee.
- Account Manager: Large businesses that require a dedicated account manager for more personalized service will also incur higher costs.

Competitor Pricing Comparison
When evaluating ManyChat pricing, it’s essential to consider how it stacks up against competitors in the chatbot and marketing automation space. Several other platforms offer similar features, so understanding the pricing differences can help you make a more informed decision. Below, we compare ManyChat pricing to that of some popular competitors: Chatfuel, Tars, and MobileMonkey.
1. ManyChat vs. Chatfuel
- ManyChat pricing:
- Free Plan: $0
- Pro Plan: Starts at $15 per month (based on active subscribers)
- Custom Plan: Customized pricing
- Chatfuel Pricing:
- Free Plan: $0
- Pro Plan: Starts at $15 per month (based on active users)
- Enterprise Plan: Customized pricing
- Comparison:
Both ManyChat and Chatfuel offer similar pricing structures with free and pro plans, each starting at $15 per month. However, Chatfuel is known for its slightly more complex setup process, while ManyChat offers a more user-friendly interface and better support for SMS and email campaigns.
2. ManyChat vs. Tars
- ManyChat Pricing:
- Free Plan: $0
- Pro Plan: Starts at $15 per month (based on active subscribers)
- Custom Plan: Customized pricing
- Tars Pricing:
- Starter Plan: $49 per month
- Pro Plan: $99 per month
- Enterprise Plan: Customized pricing
- Comparison:
Tars is generally more expensive than ManyChat, with its starter plan priced at $49 per month. While Tars offers more sophisticated chatbot building tools and an emphasis on lead generation, ManyChat provides more comprehensive integrations, especially in terms of multi-channel support (SMS, email, and social media).
3. ManyChat vs. MobileMonkey
- ManyChat Pricing:
- Free Plan: $0
- Pro Plan: Starts at $15 per month (based on active subscribers)
- Custom Plan: Customized pricing
- MobileMonkey Pricing:
- Free Plan: $0
- Pro Plan: Starts at $19 per month
- Team Plan: $49 per month
- Enterprise Plan: Customized pricing
- Comparison:
MobileMonkey’s pricing starts at $19 per month for the Pro plan, which is slightly more expensive than ManyChat’s Pro plan. However, MobileMonkey focuses more on multi-platform marketing automation, offering features such as multi-channel messaging and integration with Facebook Ads. ManyChat offers similar capabilities but at a more affordable price point, making it an attractive option for businesses with tighter budgets.
4. Key Takeaways
- Affordability: ManyChat pricing is competitive, especially at the lower tiers, offering a free plan and a Pro plan starting at just $15 per month.
- Feature Richness: ManyChat tends to offer more affordable multi-channel integrations, including SMS, email, and social media platforms, compared to some competitors.
- Customizability: For businesses with advanced needs, ManyChat’s Custom plan offers flexible pricing, while some competitors like Tars and MobileMonkey may have higher starting prices.

Customization Options
When considering ManyChat pricing, one of the key factors to evaluate is the level of customization each plan offers. ManyChat provides a range of customization options to tailor your chatbot experience and ensure that it aligns with your business needs. Let’s explore the customization capabilities across the Free, Pro, and Custom plans.
1. Customization in the Free Plan
The Free plan offers a basic level of customization, enough for users just starting out or testing out the platform.
- Chatbot Customization: You can customize your chatbot’s conversation flows, adding basic responses and interactive buttons.
- Templates: A limited set of templates is available to help you build your chatbot more quickly.
- Branding: ManyChat branding is included in the Free plan, which can’t be removed.
While the Free plan offers some flexibility, the customization options are restricted compared to the Pro and Custom plans.
2. Customization in the Pro Plan
The Pro plan unlocks more robust customization features that are ideal for growing businesses.
- Advanced Chatbot Customization: Pro users can create complex conversation flows with conditional logic, trigger-based actions, and custom user attributes.
- No Branding: One of the significant upgrades in the Pro plan is the removal of ManyChat branding, giving you a fully branded experience.
- Multi-Channel Support: Pro users can customize chatbots for use across multiple channels, including Facebook Messenger, Instagram, WhatsApp, and SMS, with platform-specific tweaks.
- Custom Fields: Create and manage custom fields to collect more specific user information, improving segmentation and personalizing conversations.
ManyChat pricing Pro plan offers significant flexibility in customization, enabling businesses to build more advanced chatbot automations and provide a seamless customer experience.
3. Customization in the Custom Plan
For enterprises or businesses with highly specific needs, the Custom plan offers full-scale customization, including:
- Custom Features and Integrations: Custom plans allow businesses to integrate with unique third-party tools, CRMs, and APIs.
- White-Labeling: The Custom plan allows businesses to remove all branding, creating a fully white-labeled experience.
- Personalized Support: ManyChat provides dedicated account management for Custom plan users, helping to create and maintain highly customized workflows.
- Tailored Automation: Full control over automation sequences, allowing businesses to create custom workflows that align with complex customer journeys.
The Custom plan is ideal for businesses that need advanced, highly-tailored solutions, and it offers the most flexibility in terms of customization.
Key Benefits of Customization
- Brand Control: Pro and Custom plans allow you to remove ManyChat branding, creating a more professional experience for customers.
- Advanced Workflows: Both the Pro and Custom plans enable the creation of sophisticated workflows, from simple message sequences to complex, multi-step automations.
- Scalability: As your business grows, you can scale your chatbots and workflows, ensuring that they continue to meet your needs.

Ease of Scaling
When evaluating ManyChat pricing, it’s important to consider how easily the platform can scale with your business. As your customer base grows, your chatbot and marketing automation needs will likely expand as well. ManyChat offers various features that support business growth, but the ease of scaling depends on the plan you choose. Here’s an overview of how scaling works across the Free, Pro, and Custom plans.
1. Scaling with the Free Plan
The Free plan is a good starting point for small businesses or those just getting acquainted with ManyChat. However, as your needs grow, you may encounter limitations.
- Subscriber Limitations: The Free plan is capped at 1,000 active subscribers. If you surpass this limit, you will need to upgrade to a paid plan.
- Limited Features: The Free plan restricts access to advanced features like SMS, email, and detailed analytics, which are essential for scaling.
- Manual Scaling: As your business grows, scaling your operations with the Free plan would require a more manual approach, limiting automation and multi-channel integration options.
While the Free plan offers basic functionality, its limitations make it difficult to scale effectively without upgrading to the Pro or Custom plan.
2. Scaling with the Pro Plan
ManyChat pricing Pro plan provides more room for scaling and is ideal for small to medium-sized businesses looking to grow.
- Flexible Subscriber Tiers: The Pro plan allows businesses to scale their subscriber base beyond the 1,000-subscriber limit of the Free plan. As you grow, your pricing adjusts according to the number of active subscribers.
- Multi-Channel Support: With access to platforms like Instagram, WhatsApp, SMS, and email, you can scale your marketing efforts across multiple channels, reaching more customers without overwhelming your resources.
- Automation Capabilities: Pro users can create advanced automation workflows, segment audiences, and personalize messages, all of which are essential for handling a larger volume of customer interactions.
- Additional Costs for Scaling: While the Pro plan is more scalable than the Free plan, scaling too quickly may increase costs, as pricing is based on the number of active subscribers.
ManyChat pricing Pro plan provides a scalable solution for growing businesses that need more features and flexibility without jumping to the high costs of a Custom plan.
3. Scaling with the Custom Plan
For large enterprises or businesses with highly specific scaling needs, the Custom plan offers the most flexibility and scalability.
- Customizable Pricing: The Custom plan offers tailored pricing based on your business needs, allowing for cost-effective scaling as your company grows.
- Unlimited Subscribers: There are no hard caps on the number of subscribers, and pricing adjusts to accommodate your growing customer base, making it ideal for businesses with millions of customers.
- Advanced Integrations: The Custom plan supports more advanced integrations and API access, which is useful for scaling through third-party services like CRMs, custom apps, and external tools.
- Dedicated Support for Scaling: Custom plan users get access to personalized account management, helping them build scalable automation strategies and manage complex workflows.
The Custom plan is designed for businesses with significant scaling requirements, providing unlimited growth potential and full control over automation and integrations.
Key Benefits of Scaling with ManyChat
- Automation Efficiency: As you scale, automating customer interactions through chatbots reduces the need for manual intervention, increasing efficiency.
- Multi-Channel Engagement: Scaling across platforms like Facebook, Instagram, WhatsApp, and SMS allows you to reach more customers without managing separate systems.
- Flexibility in Pricing: ManyChat pricing model allows businesses to scale without immediate financial pressure, especially with the Pro and Custom plans that adjust based on subscriber growth.

Suitability for Different Business Sizes
When evaluating ManyChat pricing, it’s important to consider how the platform suits different business sizes. Whether you’re a small startup, a growing medium-sized business, or a large enterprise, ManyChat offers pricing plans that can scale to meet your needs. Below, we’ll examine how each plan fits businesses of various sizes and what features are most beneficial at each stage of growth.
1. Small Businesses and Startups
For small businesses or startups, ManyChat’s Free and Pro plans provide an excellent entry point.
- Free Plan (Startups): Ideal for businesses just starting to build an online presence, the Free plan allows small businesses to experiment with chatbots and automation without incurring any costs. While this plan has limitations (such as the cap on active subscribers and the inclusion of ManyChat branding), it is a great way to get started without financial risk.
- Pro Plan (Growing Small Businesses): As your small business grows and you need more features like multi-channel support (Facebook, Instagram, WhatsApp) and advanced automation, the Pro plan is a solid choice. Priced at just $15 per month, it’s affordable for small businesses while offering enough scalability to handle a larger customer base.
For small businesses, ManyChat is a great tool to increase engagement, automate marketing tasks, and generate leads at a low cost, making it an ideal solution for businesses with limited budgets.
2. Medium-Sized Businesses
Medium-sized businesses typically need more robust features, better customization options, and the ability to scale quickly. ManyChat’s Pro and Custom plans are well-suited for these businesses.
- Pro Plan (Medium Businesses): The Pro plan remains the go-to solution for medium-sized businesses that need advanced customization, automation workflows, and the ability to scale to thousands of subscribers. With a pricing model based on active subscribers, this plan grows with your business while providing flexibility.
- Custom Plan (Larger Medium Businesses): As businesses reach a larger scale, they may require tailored pricing and features. The Custom plan is ideal for medium-sized businesses with specific needs, such as API integrations, premium customer support, and dedicated account management.
Medium-sized businesses benefit from ManyChat’s ability to handle higher volumes of interactions, automate complex customer journeys, and integrate with multiple marketing channels.
3. Large Enterprises
For large enterprises or businesses with millions of customers, ManyChat’s Custom plan is designed to meet their complex needs.
- Custom Plan (Enterprise-Level Solutions): Large enterprises benefit from ManyChat’s most flexible pricing and feature set, including unlimited subscribers, advanced integrations, and the ability to build sophisticated, personalized automation. ManyChat’s enterprise plan offers dedicated support, personalized strategies, and a scalable solution for businesses that need the highest level of customization.
- Advanced Analytics and Reporting: Large businesses often require in-depth analytics to track customer interactions, conversion rates, and ROI. ManyChat provides advanced reporting features to help enterprises manage and analyze large-scale campaigns effectively.
The Custom plan offers large enterprises the tools they need to handle complex workflows, integrate with their existing systems, and provide seamless customer experiences at scale.
Key Takeaways
- Small Businesses: The Free and Pro plans are ideal for small businesses looking to automate marketing, grow their subscriber base, and manage interactions at an affordable cost.
- Medium-Sized Businesses: The Pro and Custom plans offer enough customization, support, and scalability for medium-sized businesses that need more advanced features.
- Large Enterprises: The Custom plan provides the highest level of customization, integrations, and enterprise-grade features, making it suitable for large businesses with complex needs.

Support and Training
When considering ManyChat pricing, it’s important to assess the level of support and training available with each plan. Whether you are just starting or need ongoing assistance as your business grows, ManyChat offers various resources and support options to help you get the most out of the platform. Below, we’ll explore the support and training provided in the Free, Pro, and Custom plans.
1. Support and Training in the Free Plan
The Free plan offers basic support options for users, making it a good entry point for small businesses or those just getting started.
- Limited Support: Free plan users can access ManyChat’s community forum for general help and troubleshooting. The forum is a helpful resource for finding answers to common questions and connecting with other users.
- Help Center and Documentation: ManyChat offers a comprehensive knowledge base with step-by-step guides, FAQs, and troubleshooting tips that are accessible to Free plan users.
- No Direct Support: One limitation of the Free plan is that it does not include live chat or direct customer support. Users must rely on self-help resources, which may be a barrier for those who need more immediate assistance.
While the Free plan provides valuable resources for self-guided learning, businesses may find that they require more personalized support as they grow.
2. Support and Training in the Pro Plan
The Pro plan offers a higher level of support and training compared to the Free plan, making it suitable for businesses that need more assistance as they scale.
- Live Chat Support: Pro users gain access to live chat support, which is ideal for businesses that need timely help with platform-related issues or technical problems.
- Priority Support: Pro plan users receive priority support, ensuring faster response times and more personalized assistance compared to Free plan users.
- Training Resources: ManyChat offers Pro users access to premium training resources, including video tutorials, webinars, and in-depth guides to help businesses maximize the use of their chatbots and automation features.
- Dedicated Account Management: While not the same as dedicated support, Pro plan users have access to more tailored support from ManyChat’s team, including recommendations on how to optimize chatbots and workflows.
ManyChat pricing Pro plan’s enhanced support and training options provide businesses with more comprehensive tools for growing and improving their automation strategy.
3. Support and Training in the Custom Plan
The Custom plan is designed for businesses with complex needs and offers the highest level of support and training.
- 24/7 Dedicated Support: Custom plan users have access to 24/7 priority support, which includes phone, email, and live chat support. This level of service ensures that any issues or questions are addressed quickly and thoroughly.
- Dedicated Account Manager: Businesses on the Custom plan receive a dedicated account manager who provides personalized guidance on using ManyChat’s features, optimizing workflows, and troubleshooting any issues that may arise.
- Tailored Training Programs: The Custom plan includes bespoke training sessions tailored to the business’s specific needs. This could include on-site or virtual training workshops, in-depth webinars, and customized resources to help businesses fully leverage ManyChat’s advanced features.
- Advanced Resources: Custom plan users also have access to specialized resources, such as custom API integrations, advanced analytics training, and strategic consultations on how to use ManyChat to its full potential.
The Custom plan offers enterprise-level support and training, ensuring that large businesses can scale efficiently while receiving personalized guidance every step of the way.

Key Takeaways
- Free Plan Support: Limited to community resources, knowledge base, and self-help guides. Best for users who are just getting started and can troubleshoot on their own.
- Pro Plan Support: Offers live chat support, priority assistance, training resources, and basic account management, ideal for small to medium-sized businesses.
- Custom Plan Support: Provides 24/7 dedicated support, an account manager, tailored training programs, and advanced resources, making it suitable for large enterprises with complex needs.

Discounts and Offers
When considering ManyChat pricing, it’s important to know whether any discounts or special offers are available, as they can provide significant savings, especially for businesses just starting out or looking to scale quickly. ManyChat occasionally runs promotions and offers pricing plans that may include discounts or extended trial periods, allowing users to explore the platform without committing to a full subscription. Here’s a breakdown of the potential discounts and offers available for ManyChat users.
1. Free Trial Period
ManyChat offers a 7-day free trial of the Pro plan to help users explore the platform’s premium features before making a financial commitment.
- Access to All Features: During the free trial, users get full access to the Pro plan’s features, including automation, multi-channel support (SMS, email, WhatsApp, Instagram), and advanced analytics.
- No Credit Card Required: Unlike some other platforms, ManyChat does not require users to provide credit card details to access the trial. This makes it risk-free for users who want to test the platform without worrying about being charged unexpectedly.
The free trial is an excellent way for businesses to evaluate ManyChat’s capabilities and determine if it’s the right fit before committing to a paid plan.
2. Discounts for Annual Subscriptions
ManyChat pricing offers a discount for businesses that choose to pay for their subscription annually instead of monthly.
- Annual Payment Discount: When you opt for an annual subscription on the Pro plan, ManyChat offers a discount, typically around 20% off the total price. For example, the annual price for the Pro plan is often priced at $180 per year, instead of the standard $15 per month, which would cost $180 annually if paid monthly.
- Cost Savings: This discount helps businesses save money in the long run, especially for those planning to use ManyChat for the entire year.
Opting for an annual subscription is a great way to get the best value if you’re confident that ManyChat will be a key part of your marketing strategy.
3. Referral Program
ManyChat runs a referral program that allows existing users to earn rewards for referring new users to the platform.
- Earn Free Months or Credits: Referring a friend or colleague to ManyChat can earn you free months of service or account credits, which can be used to offset your subscription cost.
- Multiple Referrals: Users can refer multiple people, allowing them to earn significant rewards over time. This program is especially beneficial for agencies or consultants who work with multiple clients and can recommend ManyChat to businesses in need of chatbot solutions.
The referral program is a great way for users to reduce their monthly or annual costs by simply sharing the platform with others.
4. Promotions and Seasonal Offers
Occasionally, ManyChat runs seasonal promotions or offers, such as Black Friday deals, New Year discounts, or special campaigns that provide limited-time pricing on subscriptions.
- Limited-Time Discounts: These promotions can include discounts on both the Pro and Custom plans, offering a way to save on the platform during key shopping events or calendar milestones.
- Special Bundles: ManyChat may also offer bundled services with other tools or platforms, allowing users to get access to additional services at a discounted rate when they sign up for the platform.
Be sure to stay updated on ManyChat’s website and subscribe to their email list to receive notifications of these special offers when they become available.
Key Takeaways
- Free Trial Period: ManyChat offers a 7-day free trial for users to explore Pro plan features without commitment.
- Annual Subscription Discount: Save up to 20% by opting for an annual subscription, ideal for businesses planning to use ManyChat long-term.
- Referral Program: Earn free months or credits by referring others to ManyChat, making it an excellent way to lower your costs.
- Seasonal Promotions: Keep an eye out for limited-time discounts or bundled offers, especially around major holidays or events.

User Reviews on Pricing
When evaluating ManyChat pricing, it’s important to consider feedback from users who have firsthand experience with the platform. User reviews provide valuable insights into how businesses perceive the value of ManyChat in relation to its pricing, the benefits they’ve experienced, and any potential drawbacks. Below, we’ll look at what users typically say about ManyChat’s pricing across different plans and how it compares to the value they receive.
1. Positive Feedback on ManyChat Pricing
Many users appreciate the affordable pricing of ManyChat, especially for small businesses and startups. Some key highlights from positive reviews include:
- Great Value for Small Businesses: ManyChat is often praised for its Free and Pro plans, which allow small businesses and startups to leverage advanced automation features at a very low cost. Users have mentioned that the ability to automate customer interactions without a significant upfront investment has been a game changer for their marketing efforts.
- Affordable Scaling: Users have also expressed satisfaction with the Pro plan, noting that its pricing is reasonable for the number of features it offers. The ability to scale and grow without incurring prohibitive costs is a common benefit highlighted in reviews, particularly for growing businesses that need to manage more customers and engage across multiple channels.
- Discounts and Free Trial: Many users have highlighted the free trial and annual subscription discount as major benefits, allowing them to test the platform before committing and saving money if they opt for an annual subscription.
Overall, ManyChat’s pricing is seen as a cost-effective solution for businesses of all sizes, particularly those looking to automate messaging at an affordable price point.
2. Mixed Feedback on ManyChat Pricing
While ManyChat pricing generally receives positive feedback, there are some mixed opinions, especially for businesses with more complex needs:
- Pro Plan Limitations: Some users feel that the Pro plan can get expensive as their subscriber base grows. The pricing structure is based on active subscribers, which means that businesses with larger customer lists can end up paying more as they scale. For some, this cost increase as their business grows can feel like a drawback, especially for small businesses or startups with tight budgets.
- Limited Features on Lower Plans: A few reviews mention that the Free plan has limited features, such as a cap on the number of active subscribers and no access to some advanced automation options. While the Free plan is a great entry point, users have noted that they quickly outgrow the plan as their needs expand, which requires upgrading to the Pro plan and incurring additional costs.
Despite these concerns, many users recognize that ManyChat pricing is still competitive in the chatbot and automation space, particularly considering the number of features included.
3. Negative Feedback on ManyChat Pricing
Some users have expressed concerns about the Custom plan pricing, particularly for larger businesses or enterprises:
- Custom Plan is Expensive: For large enterprises, the Custom plan can become prohibitively expensive, especially for businesses that require high-end features like API integrations, premium support, and custom solutions. While this plan offers significant customization, its cost can be a barrier for businesses looking for more affordable automation solutions at scale.
- Pricing Structure Can Be Confusing: Some reviews mention that the ManyChat pricing structure can be confusing, especially for those who are new to chatbot platforms. For instance, the fact that ManyChat charges based on active subscribers can sometimes be hard to predict, leading to unexpected price increases if subscriber numbers grow faster than expected.
For large businesses or those with complex automation needs, the cost of ManyChat’s Custom plan may be a consideration, as it is priced at a premium. However, users often recognize the added value of the platform’s advanced features.
4. Key Takeaways from User Reviews on Pricing
- Affordable for Small Businesses: ManyChat is praised for its low-cost entry, making it an excellent choice for small businesses or startups that want to automate their marketing without high upfront costs.
- Scaling Costs for Growing Businesses: As businesses grow and scale, users have noted that the cost of the Pro plan can increase based on the number of active subscribers, which may become a concern for businesses with large customer bases.
- High-End Solutions for Enterprises: The Custom plan is seen as an expensive option for large enterprises, but users acknowledge that the advanced features and dedicated support may justify the price for businesses that require custom solutions.
- Discounts and Offers Help Offset Costs: Many users appreciate the seasonal promotions, free trials, and annual subscription discounts, which make ManyChat more accessible at various stages of growth.

Conclusion
In this ManyChat pricing guide, we’ve explored the various pricing tiers, features, and value offered by the platform to help you make an informed decision about which plan best suits your business needs. Whether you’re just starting out with the Free plan, looking for more advanced features on the Pro plan, or in need of a custom solution with the Custom plan, ManyChat offers flexible pricing options that cater to businesses of all sizes.
Overall, ManyChat pricing is competitive and provides great value, especially considering the powerful automation and chatbot features it delivers. The free trial, annual discounts, and referral program make it easier to test and reduce costs, while the platform’s scalability ensures that you can grow without outgrowing the service.
Before deciding, it’s important to consider your business’s size, growth potential, and specific needs for support, integrations, and automation features. The feedback from existing users also highlights that ManyChat is generally well-regarded for its affordability, ease of use, and effectiveness in driving engagement. However, it’s also essential to evaluate how the pricing aligns with your budget, particularly as your business scales and subscriber numbers increase.
Ultimately, ManyChat pricing provides significant flexibility, and for many businesses, it offers a cost-effective solution to streamline customer communication and marketing automation. If you’re looking to integrate automated messaging into your business, ManyChat’s feature-rich plans are worth considering.

